Europe · The Gulf · Beyond
Helping European and international companies test, enter and build the Gulf market, from strategy and target identification to outreach, meetings and local follow-up.
Senior regional business-development capacity without the cost and commitment of building a GCC sales team from day one.
GCC Daily Window
Reviewed market, geopolitical and operating signals selected for commercial relevance.
Verified market, geopolitical and operating signals will appear here after editorial review.
Horizon GCC Intelligence
A focused digital platform for companies exploring and building business in the GCC: curated market intelligence, business events and a private member community connected to Horizon's senior-led market development.
Enter Horizon GCC Intelligence ↗Prioritised, source-linked business news by country and sector, with clear publication dates and original sources.
Explore market intelligence ↗02 · CalendarTrade fairs, conferences and commercial moments selected for companies planning GCC market activity.
View business events ↗03 · MembersMember-only sector briefings, learning pathways, peer exchange and routes into Horizon advisory services.
Discover the community ↗The iPhone app is in preparation. The web platform is available now.
Why Horizon
Strategy, senior judgement and local execution in one focused market-development mandate.
Every engagement is strategically led by Claudio Pedretti, drawing on more than 25 years as a founder, CEO, board leader and international business developer.
Horizon does not simply identify contacts. We help determine which markets, channels, partners and commercial approaches make sense.Building GCC knowledge internally can take months. Horizon provides an existing process for market prioritisation, target identification, outreach, follow-up and commercial validation.
The client starts from an operating process rather than from zero.Companies can validate GCC demand before hiring a regional export manager, opening an office or committing to a larger commercial structure.
Before building a GCC team, test the market.Horizon bridges European business culture and Gulf commercial environments, helping clients adapt positioning, communication, expectations and relationship-building to the market.
Arabic-capable local support is available where required.Market development does not stop after a report or a trade fair. Horizon supports local follow-up, meetings, partner development and commercial continuity in the region.
Local activity remains connected to the client’s commercial priorities.A lower-risk starting point
Many companies can theoretically enter the GCC alone. The issue is whether building the necessary capability internally is the fastest and most efficient way to test the opportunity.
Building internally
Working with Horizon
Horizon provides the capability first. The company decides later how much permanent infrastructure the opportunity justifies.
How we work
Strategy informs execution. Execution generates evidence. Evidence determines the next investment.
Select the markets and commercial opportunity worth testing.
Adapt the company’s value proposition and route-to-market for the GCC.
Identify qualified companies, partners and decision-makers.
Begin targeted commercial outreach.
Track responses, objections, meetings and market signals.
Turn validated traction into an active GCC business-development pipeline.
Flexible by design
Start with a defined commercial test or add ongoing senior regional capacity as the opportunity develops.
For established SMEs looking to test a GCC market opportunity before making a larger commitment.
For startups and emerging companies exploring customers, partners and market fit in the GCC.
For companies using a GCC trade fair as a commercial development opportunity.
Recommended initial mandate: 3 months
For companies that need consistent senior commercial capacity in the region without building a local team.
Personally Led
Founder & Managing Director · International Strategy & GCC Market Development
Horizon operates as a senior-led advisory boutique. Every mandate is strategically led and supervised directly by Claudio Pedretti.
Research, market intelligence, CRM operations and outreach execution may be supported by Horizon's delivery team, while Claudio remains responsible for strategic direction, client relationships, senior engagement and key commercial decisions.
Who we work with
Horizon works primarily with SMEs, founders and growth companies that see potential in the Gulf but do not yet need, or want, a fully built regional team.
Beyond market development
Focused advisory support for transformation, partnerships, leadership and international convening.
Partnerships designed around shared value, institutional credibility and the ability to move from interest to action.
Explore service ↗AIA practical path from AI possibility to better intelligence, redesigned workflows and organisational value.
Explore service ↗△Bespoke learning experiences for leaders navigating complexity, international growth and transformation.
Explore service ↗＋Leadership journeys built around the organisation’s ambitions, its people and the capabilities the future requires.
Explore service ↗○Forums, summits and private dialogues designed to create relevance, relationships and lasting momentum.
Explore service ↗A focused first step
A focused first engagement can determine where the strongest opportunity lies, who the right commercial targets are, and whether real market traction exists.